Hawkeye on Media

Here’s a post from talkscouts.ca about a Group that simply invited media to its meeting, and an article that’s in the local paper as a result!

http://talkscouts.ca/forum/topic30-15.html

Tue Jun 08, 2010 10:47 pm

Re: Marketing Scouting

"Hello all,

All it took was a quick e-mail to the local newspaper to invite them to see what we could do. She came out for ~30 minutes and here is what we got:

http://www.orleansstar.ca/Living/Commun ... d-skills/1
Some quick suggestions on how to make this easy for everyone:

1) Prepare a cool night where the media and your section would be interested;

2) Prepare notes for yourself as to what message you want to get across;

3) Find a parent who can also speak with enthusiasm. Suggest some speaking points for them; (Note from Steve -- it may be even better to have a Scout, Venturer or Rover act as spokesperson)

4) About 2 weeks before the event, send an e-mail to the local media people to invite them. Follow up 4-5 days in advance;

5) Arrive 10-15 early to brief the media and then carry on as if they were not there. They'll do the rest.

Fingers crossed that between this and the invitations we made, Monday will be a bustling night with lots of early registrations.

Hawkeye"

Great work, Hawkeye! Imagine the impact we could have if every Group in the nation appeared in the media at least once a year. Let's get out there and tell the story of the difference we're making.